American music superstar Beyonce, has been named the
most influential celebrity, with her Instagram posts worth One Million Dollars
each, on a photo-sharing website by D’Marie Analytics.
According
to Time.com, using an algorithm that measures 56 metrics across Facebook,
Twitter and Instagram, the star’s value was determined.
Those
metrics did include the followers count, but they also encompassed reach,
engagement, click-through, and action conversions.
Frank
Spadafora, Chief Executive of D’Marie, said Beyonce’s “limited” use of social
media had boosted her earning power.
“Her
limited release of exclusive curated content causes such frenzy from her
audience.”
Beyonce’s
popularity was evidenced earlier this year when she took to Instagram to
announce she is expecting twins.
The
post attracted 6,335,571 ‘likes’ within eight hours and subsequently broke the
record for the most-liked image on the website.
Beyonce’s
snap of her cradling her baby bump overtook the previous record of Selena
Gomez.
Gomez
achieved 6.6 million ‘likes’ from her 116 million followers in response to a
picture of her sipping from a Coca-Cola bottle.
She
has been named as the second-most influential celebrity on social media, with
her posts estimated to be worth 775,000 Dollars each across Twitter, Instagram
and Facebook.
Despite
this, Gomez recently admitted her “addiction” to Instagram made her feel awful.
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